#difference between native and programmatic ads

[online-automobile-marketplace]

Native vs Programmatic Ads: What Are the Differences?

Native and programmatic advertising differ in style and strategy. Native ads blend into content, enhancing user experience, while programmatic ads use automation for targeted, real-time placement. Choosing the right programmatic advertising platform can improve reach and efficiency, making it essential to understand their distinct advantages for effective marketing campaigns.

[healthcaremarketingwatch]

Boost Your Revenue with admanager powered by Doceree: A Game-Changer for Healthcare Publishers

As a healthcare publisher, your primary goal is to provide valuable, trustworthy content to your audience. But let's face it: monetizing your digital space effectively while maintaining a great user experience can be tricky. Enter admanager powered by Doceree– an advertising solution that not only helps you streamline your ad strategy but also boosts your revenue in ways you might not have imagined.

What Exactly is admanager?

admanager is a comprehensive advertising management tool that allows you to serve, manage, and optimize ads across your digital platforms. It offers an intuitive way to control your ad inventory, target the right audience, and analyze ad performance. Whether you’re using display ads, video ads, or native ads, admanager makes the entire process easier and more effective.

Why Should Healthcare Publishers Care About admanager?

1. Unlock New Revenue Streams

The healthcare industry is unique, with a very specific audience that can often be difficult to monetize. However, admanager makes it easier for publishers like you to tap into this lucrative market. By partnering with healthcare advertisers, you can serve highly relevant ads that resonate with your readers—whether it's for health products, medical services, or insurance offers. More targeted, personalized ads lead to higher conversions and, ultimately, more revenue.

2. Optimize Ad Placement for Maximum Impact

Gone are the days of placing ads at random and hoping for the best. With admanager, you have the power to optimize ad placement, ensuring that your ads align with your content and enhance the user experience. You can strategically place ads where they will attract the most attention while avoiding a cluttered, intrusive experience. With the right mix of formats and placements, your ads won’t just be seen—they’ll be engaging.

3. Gain Deep Insights with Advanced Analytics

Data is king when it comes to optimizing ad performance. admanager’s powerful analytics tools give you a comprehensive look at how your ads are performing. From impressions and click-through rates to revenue per page, you get the insights needed to fine-tune your ad strategy. You can easily test different types of ads, placements, and pricing models to see what works best for your audience. Armed with this data, you’ll always be ahead of the curve.

4. Streamline Your Ad Management with Seamless Integrations

Managing multiple ad networks can be a logistical nightmare. Fortunately, admanager makes it simple. With seamless integrations to popular ad networks like Google AdSense, DoubleClick, and other programmatic partners, admanager allows you to manage all your ads from one central hub. This means less time spent switching between platforms and more time optimizing for better results.

5. Explore Flexible Monetization Options

Every healthcare publisher has different needs, and that’s where admanager excels. The platform offers flexibility in terms of ad types—be it display ads, native ads, video ads, or even custom formats. You can also choose from various pricing models such as Cost Per Mille (CPM), Cost Per Click (CPC), or Cost Per Acquisition (CPA), tailoring your ad revenue strategy to suit your audience and content.

Why admanager Is a Must-Have for Healthcare Publishers

In the crowded world of digital healthcare publishing, standing out while staying true to your brand’s voice can be a delicate balance. By leveraging admanager, you can boost your revenue without sacrificing the integrity of your content. Plus, the more relevant the ads are to your audience, the better the engagement you’ll see. It’s a win-win for both you and your advertisers.

Healthcare content is often viewed as highly specialized and educational. admanager allows you to turn that highly engaged, niche audience into a sustainable revenue stream. The more tailored and effective your ads are, the more advertisers will want to work with you. This opens the door to more partnerships and even greater opportunities down the line.

How to Get Started with admanager

Starting with admanager is easy. Here’s a simple guide to get you on your way:

Create an Account: Sign up for admanager and link it to your website or platform.

Customize Your Ads: Select the ad formats and placements that best suit your audience and content strategy.

Monetize Your Platform: Set up your preferred pricing models and start displaying ads.

Track Your Success: Use admanager’s analytics tools to track ad performance and make improvements.

Final Thoughts

admanager is an invaluable tool for healthcare publishers who are serious about optimizing their ad revenue. With its flexibility, robust analytics, and seamless integration with other ad networks, it provides a simple yet powerful way to monetize your content. By carefully managing your ad strategy, you can unlock new revenue streams, grow your business, and keep delivering high-quality healthcare content to your audience.

Ready to boost your revenue and make the most of your platform? Start using admanager today and see how it can transform your healthcare publishing business!

[adomantradigital]

Maximise Reach with Media Planning and Buying | Adomantra

In today’s hyper-competitive digital space, brands need more than just a strong message—they need the perfect strategy to deliver that message at the right time, through the right channels, and to the right audience. That’s where media planning and buying come in.

Whether you're launching a new product or scaling up your brand visibility, a robust media strategy can be the difference between just existing and truly thriving online. In this blog, we’ll break down the essentials of media planning and buying and show how Adomantra, a leading digital marketing agency in India, is helping brands maximise their reach.

What Is Media Planning and Buying?

Media Planning refers to the strategic process of identifying which media platforms (TV, digital, print, social, OTT, etc.) are best suited to promote a brand’s message. It involves extensive research, audience analysis, setting campaign goals, budget allocation, and defining KPIs.

Media Buying, on the other hand, is the execution phase. It involves negotiating and purchasing ad space across chosen platforms to deliver the brand's message efficiently and cost-effectively.

Together, media planning and buying ensure that your campaigns reach the right eyes and ears—maximising return on investment (ROI).

Why It Matters: The Business Impact

Here’s why every brand should care deeply about media planning and buying:

1. Optimal Budget Utilisation

A well-structured media plan ensures your marketing budget is spent wisely. With the cost of customer acquisition rising, targeting the right audience through the right channel is key.

2. Improved Brand Visibility

When ads are placed strategically, they grab attention. Media buying ensures you show up exactly when your audience is most receptive.

3. Data-Driven Decisions

Modern media planning is powered by analytics. You can track impressions, engagement, conversions, and more—allowing for real-time tweaks and smarter decisions.

4. Competitive Advantage

In crowded markets, visibility matters. A fine-tuned media strategy helps you outshine competitors by targeting niche audiences others might overlook.

Key Elements of a Winning Media Strategy

To achieve measurable success, your media planning and buying strategy should include:

1. Audience Analysis

Who are you trying to reach? Understanding demographics, psychographics, and online behaviour helps in choosing the right media channels.

2. Platform Selection

Every audience consumes content differently. Whether it’s OTT, YouTube, social media, or native ads, platform selection is vital.

3. Timing and Frequency

Scheduling is everything. Adomantra ensures that your ads are not just seen—but seen often enough to drive action without causing fatigue.

4. Creative Adaptation

Ad formats vary across platforms. Creative content needs to be adapted for each—banners, videos, carousels, or stories—to engage effectively.

5. Performance Measurement

No campaign is complete without KPIs. Whether it’s clicks, impressions, or sales, tracking performance ensures transparency and efficiency.

How Adomantra Excels in Media Planning and Buying

At Adomantra, media planning and buying isn’t just a service—it’s a strategic art form driven by data, innovation, and results. Here’s how we help brands like yours make an impact:

1. Omni-Channel Expertise

From connected TV (CTV) and OTT to mobile and programmatic, Adomantra leverages a full spectrum of digital and traditional channels to create high-impact campaigns.

2. Advanced Targeting Tools

We use AI-driven audience segmentation, geo-targeting, and behaviour-based algorithms to deliver campaigns that reach your audience precisely when it matters.

3. Real-Time Optimization

Using in-house analytics dashboards and third-party integrations, we monitor campaign performance and make real-time adjustments to boost efficiency.

4. Cost-Efficiency Through Strategic Buying

Thanks to long-standing industry partnerships, Adomantra negotiates the best rates and premium inventory spots—maximising value for your investment.

5. Brand-Safe Environments

We ensure your ads appear only in trustworthy environments, protecting your brand reputation and ensuring higher engagement.

Digital Success Stories with Adomantra

✔️ E-Commerce Brand Boosts Sales by 3X

An e-commerce brand approached us to improve ROI from digital campaigns. With a redefined media plan and programmatic media buying, we targeted high-intent users, resulting in a 3X increase in sales within two months.

✔️ OTT Campaign Garners 5 Million+ Views

For a new web series launch, we designed a CTV-focused strategy combined with mobile and influencer outreach. The result? Over 5 million views and a top-trending hashtag on social media.

Media Planning and Buying: Digital vs Traditional

CriteriaDigital MediaTraditional MediaTargetingHighly specific and data-drivenBroad and less targetedCost FlexibilityBudget-friendly with scalingOften expensive and fixed pricingMeasurabilityReal-time analytics and trackingLimited to post-campaign surveysCreative FlexibilityEasy A/B testing and format swapsStatic and harder to change

While both traditional and digital have value, the modern marketer increasingly leans towards digital for precision and performance.

Choosing the Right Digital Marketing Agency in India

The success of your media efforts heavily depends on choosing the right partner. Here's what sets Adomantra apart as a top-tier digital marketing agency in India:

Proven track record across industries

Full-service digital strategy capabilities

Transparency in reporting and analytics

Deep media relations and strategic buying power

Dedicated campaign managers

When you work with Adomantra, you’re not just buying media—you’re investing in strategy, execution, and measurable growth.

Tips for Brands Starting Out

If you're just beginning to explore media planning and buying, keep these points in mind:

Start with Clear Goals: Awareness, traffic, sales—know what success looks like.

Understand Your Customer: Use personas to map their journey.

Mix Media Types: Blend awareness channels with performance-driven platforms.

Stay Agile: Be ready to pivot based on real-time data.

Choose Partners Wisely: Agencies like Adomantra bring deep market insights.

Future Trends in Media Planning and Buying

AI-Powered Automation: Smarter decisions, faster.

CTV and DOOH (Digital Out of Home): The next frontier in media reach.

First-Party Data Usage: As cookies fade, brands must collect and use their own data responsibly.

Voice Search & Audio Ads: Growing opportunities in podcast and smart speaker ecosystems.

Staying ahead of these trends ensures you continue reaching your audience meaningfully.

Final Thoughts

Media planning and buying are no longer optional—they are core pillars of modern marketing. When done right, they offer unmatched scalability, precision, and ROI. Whether you're a startup or an enterprise brand, the right media strategy can elevate your message from mere noise to undeniable impact.

As a leading digital marketing agency in India, Adomantra is uniquely positioned to help brands navigate this space with expertise and innovation. So if you're ready to maximise your reach, now is the time to act.

Let Adomantra help you turn impressions into impact.

[hopbugmedia]

Deciding Between Smartphone Programmatic and Affiliate Advertising for App Install Campaigns

One crucial element in launching a successful app install campaign is picking the right marketing channel. App install campaigns aim to gain app users and increase in-app revenue, and selecting the appropriate marketing channel plays a significant role in achieving these goals.

In the realm of mobile app marketing, two prominent channels are programmatic advertising and affiliate marketing. Let's delve into the advantages and disadvantages of each model along with their primary differences.

Understanding Programmatic Marketing

Programmatic marketing involves the automated process of buying and optimizing digital ad space in real time through software algorithms and data-driven insights. This modern method replaces traditional manual ad buying with technology-driven solutions, streamlining the advertising process and boosting campaign efficiency. Programmatic marketing covers various channels like display, video, mobile, social media, and native advertising. It transforms the advertising landscape by automating ad buying, improving targeting, and delivering personalized experiences to users across digital platforms. This data-driven and tech-powered approach has become increasingly prevalent in modern digital advertising, driving efficiency, scalability, and performance.

Exploring Affiliate Marketing

Affiliate marketing is another avenue to acquire app users. It has gained popularity as an alternative advertising channel and can be cost-effective for app install campaigns. In affiliate marketing, advertisers only pay affiliates for traffic that converts or for specific actions generated (CPA or CPI being the common payment methods).

This benefits advertisers financially as they don't pay for non-converting traffic, while affiliates take on the responsibility of traffic acquisition. However, this model does come with drawbacks. For instance, advertisers may have less transparency since affiliates handle the marketing efforts, potentially leading to ads appearing on questionable platforms. This poses a risk to the brand's reputation, but marketers can mitigate this by imposing controls and restrictions on affiliate activities.

Key Differences Between Programmatic and Affiliate Marketing

Ad Buying Process:

Programmatic Marketing: Uses automated algorithms and real-time bidding for ad inventory across digital channels.

Affiliate Marketing: Involves partnerships with affiliates who promote products for a commission.

Targeting Approach:

Programmatic Marketing: Relies on data-driven targeting for specific audience segments.

Affiliate Marketing: Leverages partnerships with influencers to access their audience.

Payment Structure:

Programmatic Marketing: Pays based on impressions, clicks, or conversions.

Affiliate Marketing: Pays affiliates for successful referrals or conversions.

Campaign Optimization:

Programmatic Marketing: Uses algorithms for real-time campaign optimization.

Affiliate Marketing: Monitors performance metrics through affiliate tracking systems.

Benefits of Programmatic Marketing:

Precise Targeting

Real-Time Optimization

Cross-Channel Reach

Scalability

Benefits of Affiliate Marketing:

Cost-Effectiveness

Audience Trust

Diverse Partnerships

Targeted Recommendations

Conclusion

In conclusion, programmatic marketing focuses on automated ad buying and data-driven optimization, while affiliate marketing relies on partnerships and influencer recommendations to drive conversions. Both strategies offer unique advantages and can complement each other in a comprehensive digital marketing strategy, depending on campaign objectives, target audience, and budget considerations.

Stay ahead in the dynamic landscape of digital marketing at https://www.hopbug.com

[thejournaljunction]

Mastering the Art of Programmatic Advertising: Best Practices for Success

Introduction

In today's rapidly evolving digital landscape, programmatic advertising has become an essential tool for marketers looking to deliver targeted, data-driven, and efficient ad campaigns. As technology advances and consumer behavior changes, staying up-to-date with programmatic advertising best practices is crucial. This blog article will guide you through the key strategies and techniques to ensure your programmatic advertising campaigns deliver outstanding results.

Data-Driven Decision-Making

Programmatic advertising is all about leveraging data to make informed decisions. To excel in this space, start by gathering, analyzing, and segmenting data to understand your target audience's behavior. Platforms like Google Analytics, Adobe Analytics, and various Data Management Platforms (DMPs) can help you uncover valuable insights about your audience, allowing you to create more relevant campaigns.

Audience Segmentation

Creating audience segments is pivotal in programmatic advertising. Don't rely solely on demographics; use behavioral, contextual, and geographic data to create highly specific audience groups. The more precise your segments, the more tailored your ads can be, leading to higher engagement rates and ROI.

Real-Time Bidding (RTB)

Mastering the art of real-time bidding is essential. RTB allows you to make split-second decisions on ad placements, ensuring your message reaches the right people at the right time. Be prepared to adjust your bids based on performance data to optimize your ad spend.

Ad Creative

Compelling ad creative can make or break a programmatic advertising campaign. Create visually appealing, engaging, and informative ad content that resonates with your target audience. A/B testing various creatives can help you identify what works best and refine your strategy accordingly.

Ad Formats

Diversify your ad formats to reach your audience across multiple channels. This might include display ads, video ads, native ads, and more. Ensure your creative is suitable for each format and platform to maximize visibility.

Transparency

Transparency is crucial in programmatic advertising. Work with trusted partners, and demand transparency in your supply chain. Understand where your ads are being displayed, the associated costs, and the performance metrics. This knowledge will help you make informed decisions and prevent ad fraud.

Ad Verification

Ad fraud is a significant concern in programmatic advertising. Use ad verification tools to monitor your campaigns for fraudulent activity. These tools can help you identify and block suspicious placements to protect your budget and brand reputation.

Frequency Capping

Avoid ad fatigue by setting frequency caps. Overexposing your audience to the same ad can lead to diminishing returns and consumer annoyance. Experiment with different frequency caps to find the right balance between visibility and engagement.

Mobile Optimization

With the increasing use of mobile devices, it's essential to optimize your programmatic ads for mobile platforms. Ensure that your ad creative, landing pages, and overall user experience are mobile-friendly.

Analytics and Optimization

Regularly analyze your campaign data and use the insights to refine your strategy. Test different variables, such as ad creatives, targeting options, and bidding strategies. Continual optimization is key to long-term success in programmatic advertising.

Conclusion

Programmatic advertising is a dynamic and data-intensive field that offers significant potential for marketers. To excel, it's vital to stay current with best practices and adapt to the changing landscape. By focusing on data-driven decision-making, audience segmentation, ad quality, transparency, and ongoing optimization, you can maximize the impact of your programmatic advertising campaigns. Stay flexible, remain vigilant against ad fraud, and embrace the opportunities that programmatic advertising offers in reaching your target audience effectively.

[mobileadpublishers-blog]

Top-performing mobile Ad Networks

Development of the app and its marketing is important, but if you do not have a sound model for app monetization then there are great chances that you would inevitably fail to become a successful application publisher. There are different models that are used to monetize your app that include in-app subscription, paid downloads, in-app advertising, in-app purchases, etc. Following are some of the top-performing mobile ad platforms that let you monetize your apps in the best way possible. 

Appnext - Mobile App Marketing and Monetization Platform

Appnext is such a mobile ad network that becomes operational on the basis of a particular self-serve Consumer Price Index. The company that launched Appnext was founded in 2012. The ad solution of Appnext promises to build a connection between the people and required services and apps, exactly what they need. The company has a strong and proficient community of developers. In it, the new advertisers are welcomed to make interactions with fellow developers and share their valuable suggestions in order to launch their own advertisement campaigns. Support for Android and iOS platforms is offered by the developers. They let the users showcase the native ads, rewarded videos, interstitial ads, action format ads and notifications. 

ConsoliAds - Intelligent Programmatic Ad Mediation Platform

ConsoliAds lets the users to access the highest paying ad networks including IronSource, ChartBoost, AdColony, etc. ConsoliAds uses intelligent algorithms in its Real Time Bidding and it contests each of the ad impression in real time for identifying best earnings from different performance campaigns including CPI CPC and CPM. The algorithm that it used is entirely unbiased and it always selects the ad that is supposed to yield the highest at the present moment in which any of the impression is served. It offers an all in one light-weight SDK for integrating the best ad platforms on just a single click. 

SmartyAds - Programmatic Advertising Platform

SmartyAds  is basically a programmatic company for advertising. It is one of the few platforms that build up their own cutting-edges. SmartyAds offers innovative programmatic solutions and the platform emphasizes to maximize the revenue that is to be generated for the publishers, advertisers and developers. SmartyAps is also known to be the first company for implementing secure ad platforms based on blockchaining. This platform is powered by some particular innovative advertisement tech products, including real-time protocol, blockchain, header bidding, etc. Today, this platform processes more than around 300 million impressions per day. It supports almost all the web advertisement formats and every mobile phone. At the same time, it ensures a smooth delivery of the cross-screen ad. 

IronSource - Application Monetization Done Right

IronSource was launched in the year 2010; it is a very unique platform for mobile ads. A sophisticated solution for campaign management lies at the core of this ad network. It comes up with multiple campaign type as we as ad-unit support. The features like advanced reporting and creative management of assets make it even better. A support for Amazon, iOS, Adobe Air, Windows, Android and other important platforms is offered by IronSource. Also, it offers support to various ad formats including app wall, offer wall and interstitial. 

YouAppi - App Monetization and In-App Advertising

The main focus of YouAppi lies on the acquisition and retention of the users. This ad network is particularly effective to study the behaviour of the users and to show them the recommended applications depending on the distinctive preferences of the apps. The marketers are offered different tools that have already proven to be very effective for the users. The real time tools for monitoring the behaviour  of the users, tools for assisting in scheduling the campaigns and the tools for pushing the notifications are the ones that have gained a lot of admiration from the users. These tools have some great brands in the client portfolio of YouAppi. 

[djaxadserverblog]

Adnetwork vs Adexchange vs Adserver - dJAX

The digital advertising ecosystem compromise of adnetworks, adexchanges, adserver, but they all serve different functions

Ad Network

An ad network is a technology platform that serve as a broker between group of advertisers and publishers which allowing advertisers to display their ads on a publisher websites. Ad networks typically work with a huge set of publishers, and offer a different targeting capabilities, such as gender targeting, age targeting, houshold targeting, geo targeting, geofencing targeting etc., which help advertisers to reach their potential audience. Ad networks offer a various ad formats, interactive ads, rich media ads, video ads, native advanced ads etc., Ad networks are the best options for the business owner looking to reach large and wide range of audience, where they have access to the large pool of potential customers

Ad Networks may charge advertisers on the basis of CPM, CPC, CPA model. CPM stands for cost per thousand impression which means when there is an impression of the ad, advertiser pay ad network. CPC stands for cost per click When there is a click on the ad, advertiser pay ad network. CPA stands for cost per action when there is an action like a lead subscribes or sales happen, advertiser pays ad network. Ad networks can be a valuable tool for businesses looking to reach a wide range of audience through digital advertising. By working with an ad network, advertisers can access to large pool of potential customers and ad network help optimize campaigns with advanced targeting capabilities.

Types of Ad Networks

Premium ad networks

Vertical ad networks

Horizontal ad networks

Specialized ad networks

Ad Exchanges

An ad exchange is a virtual marketplace where publishers and advertisers can buy and sell digital advertising space without the use of a middleman. Ad inventory refers to digital publishers' ad space, which includes native, display, mobile games, video, and in-app ad inventory. This inventory is bought and sold using real-time bidding (RTB), in which multiple participants bid on the available ad inventory. The highest bidder wins the right to display their advertisements on the chosen ad space. A simple demand and supply mechanism drives ad exchanges. Publishers want to sell ad space on their website to the highest bidder, and advertisers want to buy high-visibility ad units. This is where an ad exchange comes into the picture.

This digital marketplace is powered by real-time bidding (RTB) technology and is part of the programmatic advertising ecosystem. It links advertisers on demand-side platforms (DSPs) with publishers on supply-side platforms (SSPs) (SSP).

Types of Ad exchanges

Open Ad Exchanges

Private Ad Exchanges

Preferred Ad Exchanges

Ad Server

Ad servers are the technological engines which allow advertisers and publishers to optimize, manage, and distribute ads across a multitude of paid channels. Based on a combination of advertising campaign settings such as audience segments, budget, and timeline, ad servers calculate in real-time the best ads to load for specific audiences on an array of devices, retail, and media channels.

As audiences browse the web, listen to podcasts or stream video, ad servers talk to one another to showcase a digital campaign in fractions of a second. When users open a website, the browser calls a publisher’s web server for the page’s content. This process loops in ad servers to dynamically serve up the most relevant ads by adapting to campaign parameters, simplifying the ad buying and planning process for digital advertising.

There are two main types of ad servers

First-party ad servers

Third-party ad servers

A first-party ad server is responsible for making various decisions such as what ads to display on a particular website based on their targeting parameters, serving them, and gathering and reporting all the data such as ad impressions, CTR, etc. First-party ad servers offer a complete end-to-end advertising solution.

A third-party ad server is an ad server that advertisers or media agencies use to upload ad creatives and manage their campaigns. When first-party ad servers go to pull ad creative for a buyer's winning programmatic bid, they communicate with third-party ad servers to secure that creative.

In digital advertising ecosystem, adserver plays a crucial role by enabling the efficient and effective delivery of digital ads.

Want to stay ahead in the game of the Adtech Industry? visit dJAX Adserver for ad tech solutions

[onlinediscussion]

Best Ad Networks for Publishers in #2023

Best Ad Networks for Publishers in #2023

What is Ad Network?

Ad networks buy available inventory from publishers and then sell bundled impressions to advertisers.

Consider an ad network as a middleman in a straightforward inventory selling process who introduces the appropriate impression to the appropriate buyer. It collaborates with marketers (demand-side) and publishers (supply-side) to support their ad campaign objectives.

Now that the inventory exchange cycle has become more complex, the function of ad networks has begun to change. Ad networks may offer inventory directly to publishers; other times, they purchase inventory from SSPs or ad exchanges and resell it for a higher profit.

The majority of publishers are known to focus on a single kind of ad format. As a result, publishers wishing to profit through a specific format should think about ad networks.

For instance, there are video ad networks like Unruly that provide publishers with the greatest video content, as well as CPM ad networks like Criteo, which are renowned for having the best CPM rate.

Why are Ad Networks Important?

Between publishers and advertisers, ad networks serve as commercial brokers. They serve as crucial revenue components in the advertising ecosystem. Publishers would have to haggle over contracts with each individual advertiser if ad networks didn't exist.

Ad networks are also renowned for working quickly to market leftover ad inventory. Ad networks basically collect leftover inventory from various publishers, segment it based on demographics, and then sell the segmented impressions to advertisers particularly seeking comparable impressions.

By doing this, the publishers' inventory is guaranteed to reach the appropriate advertiser on time. By this point, it should be obvious how important ad networks are to publishers.

What are the Different Types of Ad Networks?

Below are some of the main types of ad networks:

Premium Ads Network:

These networks provide inventory from well-known publications.

Vertical ad networks are ad networks that target particular topics. For instance, there are networks for technology ads, vehicle ads, business ads, fashion ads, etc.

They concentrate on a particular category of inventory (e.g. Mobile, Video, Native).

Affiliate Advertising Network:

They frequently employ the CPC, CPA, or revenue-sharing pricing models.

IV. How to Choose the Best Ad Network?

It is simple to locate the top ad networks. There is only one issue: there are simply too many options. Furthermore, the ad tech industry's lingo surely doesn't help matters. Programmatic purchasing is what? Which should you choose: CPC or CPM? Should you choose the more modern, cutting-edge IAB units or the more traditional ones?

If you haven't taken the time to really delve in and understand how the online ad tech ecosystem works, some of these questions may seem intimidating. It may seem that picking a network for your website will be a difficult endeavor, but it doesn't have to be.

In the end, there are only a few factors to take into account when determining the ideal ad network:

network size for advertisers.

Ads' quality across the network.

Ad formats are available in a variety.

Compensation and terms of payment.

the underlying engineering.

Want to learn more about selecting the finest ad network? All of it is collected in this blog post:

V. Which is the Best Advertising Platform?

We have compiled a list of the best ad networks to help publishers to choose the one that suits them:

1. 7Search PPC

Google Adsense is not the start and end of the network industry. Publishers looking to make money outside of Google can choose from a wide range of E-learning Ad Sense alternatives. If we talk about it, 7Search PPC is one of the top ad networks currently ruling the PPC sector.

Publishers can advertise their e-learning platform site or app using 7Search PPC. You can use it to advertise your eLearning content on an e-learning platform. If a blog is linked to e-learning websites, 7Search PPC allows advertisers to sell it.

In addition, 7Search PPC makes sure that rapid page load times encourage more page reviews and, ultimately, higher ad revenues. Additionally, we increase your E-learning business' profitability. Ad placement optimization is handled by 7Search PPC as well.

Additionally, we provide bloggers with leads and publish up to 75% of those leads.

2. Amazon Publisher Services

Amazon Publisher Services includes options for all sizes of publishers, whether they are tiny, medium-sized, or huge. One of the better ad networks is this one. The cloud-based solutions of header bidding, transparent marketplace, shopping insights, and unified ad marketplace are also made available to publishers.

By connecting with customers online, publishers may dramatically boost their income. Additionally, publishers are able to improve user experience by using shopping data to obtain deeper understanding of their readers.

3. Popads as the best ad network

In comparison to other pop-under ad networks, PopAds is reputed to be somewhat faster and more secure. With the aid of top-notch pop-under adverts, it provides publishers with the means to monetize the traffic to their websites.

The fact that it permits on-request payments and access to advertisers from more than 40 countries benefits publishers. As a result, this gives publishers a lot of options for selecting keywords and targeting in order to efficiently monetize the traffic in their specialized market. As a result, it is regarded as one of the top ad networks.

4. Adcash as a top Ad Network

With more than 10,000 active campaigns worldwide, Adcash DSP+ is an online advertising platform for both advertisers and publishers.

Pop-under, native advertisements, push notifications, banners, and interstitials are just a few of the best-performing ad formats it offers for monetizing websites and mobile apps. They provide a variety of services and technologies that assist publishers in more efficiently monetizing their traffic. One of the best ad networks, their technology also gets beyond ad blockers.

Publishers may count on them for high eCPMs, accommodating payment terms, real-time stats, and assistance. Their knowledgeable and multilingual account managers assist publishers in advancing their monetization strategies.

5. Adsterra

With Partner Care, the reputable e-learning ad network Adsterra serves more than 30 billion ad impressions each month across the globe. It is renowned for its knowledgeable and experienced staff, global direct traffic, three levels of anti-fraud protection, and a variety of advertising styles and payment options.

More than 100K campaigns, spread across 248 different regions, served more than 30 billion impressions last month, according to Adsterra.

With Adsterra, publishers can monetize any type of traffic, whether it comes from social media or mobile apps, or desktop/mobile websites. Publishers can select from a variety of ad styles available on this ad network, including Popunder, Social Bar (really awesome! ), In-Page Push, Native, Banners, and VAST (Pre-Roll Video).

[tonkiconcept]

Polylang language switcher

#POLYLANG LANGUAGE SWITCHER HOW TO#

#POLYLANG LANGUAGE SWITCHER INSTALL#

#POLYLANG LANGUAGE SWITCHER FULL#

#POLYLANG LANGUAGE SWITCHER CODE#

#POLYLANG LANGUAGE SWITCHER FREE#

Upload these files in the /wpcontent/polylang/ directory.

#POLYLANG LANGUAGE SWITCHER INSTALL#

translation A customizable language switcher is provided as a widget or in the nav menu service you can install Lingotek Translation as an addon of Polylang. WordPress languages packs are automatically downloaded and updated. Is it possible to display a language switcher without using the widget? See the documentation for theme and plugin programmers for more about the Once the custom flags are uploaded go in Polylang settings and click on save changes. Simply deactivate your existing translation plugin and install Weglot Translate. Translate your WordPress website in 100+ languages within minutes with Weglot The language switcher is fully customizable for multiple design choices. Displays as dropdown Displays language names Displays flags Forces link to front Whatever the chosen options the widget will display a language only if at . Go to the widget pages and add the language switcher widget to your sidebar.

#POLYLANG LANGUAGE SWITCHER CODE#

had to change the Dropdown / Width option inside Navbar settings Custom Code and into the field CSS/LESS insert the following CSS: Joomla Templates WordPress Themes Page Builder Widgetkit ZOO Icons UIkit Pagekit .Ī language switcher allows visitors to select the language in which they want WPML lets you add a language switcher in different ways: in a menu as a widget menu switcher displays only the languages' flags the frontend rendering will . I've got a multi language site and I'm using polylang plugin for it. Polylang WPML Weglot and Multilingual Press are all great tools that can To select a language you can add a language switcher widget to your website. the entire website including the actual content menu items and theme. It may be a simple change that an automatic translation might miss. Option 2 Premium WordPress Multilingual Setup with Weglot. Let's say you have the content on your WordPress site translated into The great part of it is the hard work of creating the content in English To make that work you will need to programmatically change the HTML language in WordPress. WPML can also display a multilingual version of plugin content the WordPress WPML also lets you add theme and plugin translations through your XT also add a language switcher to the WordPress Dashboard that changes the site will handle links to the different language versions of your content.

#POLYLANG LANGUAGE SWITCHER FREE#

Translating Themes Plugins & Other Text with WPML Polylang is a free WordPress multilingual plugin with more than What is the Catch?

#POLYLANG LANGUAGE SWITCHER HOW TO#

The default choice is 'No' but you can change that if you would like to We will show you how to add the language switcher to your website later in this article. use the /polylang/flags/ directory as your file would be removed when automatically updating the plugin. You have to use PNG or JPG files and name them with the WordPress locale. notice that your site can be translated into other languages through the Language Switcher tool.Ģ.2 Displays language names and displays flags By default the language switcher will display languages names only.

#POLYLANG LANGUAGE SWITCHER FULL#

I cannot edit templates that are not in the default language The plugin "Polylang connect for Elementor" provides a nocode solution to We also added a native Elementor Language Switcher Widget for Polylang plus full Elementor Finder integration.Ĭolibri and the multilanguage WordPress plugin Weglot are a match! Find out how you can translate your website in no time using Weglot! Before that let's show you how to install the Weglot plugin itself. Now edit this file in a Text-Editor and put the below code any where between the DIV HTML tag of either fusion-alignleft OR fusion-alignright CSS Class.It doesn't handle conditions of other languages. This has to be done via your FTP or File Manager of your website hosting.Ģ. You need to install a Child Theme and create a directory folder with the name of ‘ templates‘ and copy the header-secondary.php file from the Parent theme to this templates folder of Avada Child theme. Many people want to display the Language Switcher in the Top Header without using the Navigation either side of the Top Header since it offers two content area, one of the right and second on the left.īelow is the process on how you can add the language switcher in top header while keep showing selected Header Content 1 and Header Content 2 Avada theme offers:ġ. But at the moment, its not possible to display it along with the other content of Top Header like Social Media or Contact Info with the provided options of Theme. Its definitely possible to display the Language Switcher in Main Navigation and Top Menu locations. Polylang plugin has built-in compatibility with Avada Theme. Polylang is a very popular free plugin and used for Multilingual set up in WordPress based websites.

[online-automobile-marketplace]

Native vs Programmatic Ads: What Are the Differences?

Native and programmatic advertising differ in style and strategy. Native ads blend into content, enhancing user experience, while programmatic ads use automation for targeted, real-time placement. Choosing the right programmatic advertising platform can improve reach and efficiency, making it essential to understand their distinct advantages for effective marketing campaigns.

[pressroom-yahoohk]

Verizon Media Asia Big Idea Chair Awards

CSL Mobile 5G launch campaign named Big Idea Chair Champion totalling 7 awards AXA Hong Kong and Macau & Bupa (Asia) Limited named biggest winners of video strategy and acquisition campaign

Verizon Media, a division of Verizon (NYSE, Nasdaq: VZ) today announced the winners of the “Asia Big Idea Chair Awards 2020” (Asia BIC Awards 2020) at the Grand Hyatt Hong Kong. The awards celebrate a year of not only resilience and tenacity against the COVID pandemic, but also a new normal where digital innovation, next-generation - user experience and customer engagement became pivotal to business success. 

As an acclaimed regional industry event for 12 consecutive years, the Asia BIC Awards 2020 continues to honor marketers’ and advertisers’ brilliant digital campaigns that never cease to charm us with ingenuity and cutting-edge technology. Winners of 21 award categories – 15 for Hong Kong and 6 for Asia– were proudly announced at the award ceremony today. 

The judging panel was composed by 21 executive members from trade associations across both Hong Kong and around the region, such as IAB, HK4As, The Hong Kong Advertisers Association, Hong Kong Association of Interactive Marketing (AIM), HKMA Digital Marketing Community, as well as renowned industry practitioners from Taiwan and Singapore. 

Witnessing the rising importance of the digital realm amidst the new normal, Mr. Rico Chan, Co-Head, Verizon Media, APAC says, “In 2020, we had a very challenging and disruptive year, but yet it was also a year of reflection. To the media industry, it was a year of digital acceleration and dramatic uplift of user engagement across digital platforms. To the advertising industry, it was a year of more digital innovations, more performance-driven and more technologies enablement. We, at Verizon Media, are very grateful to be loved by our advertisers, agencies and partners, and very glad to host this 12th signature Asia Big Idea Chair Awards to recognize outstanding big ideas and digital marketing campaigns even in time of crisis.”

“Though 2020 was a tough year for many industries, we have received more than 260 submissions, among those, many brands have launched campaigns that demonstrated breakthrough ad technology such as AR/VR immersive experience, real time data, new formats of video and programmatic ads.” Mr Chan continued.  

CSL Mobile’s 5G launch campaign swept home a total of seven awards, including Best Branded Content Campaign Outstanding Award, Best Innovative Experience Outstanding Award, Best Partnership Strategy Outstanding Award, Best Branded Content Campaign Merit Award (Asia), Best Innovative Experience Merit Award (Asia), Hong Kong Big Idea Chair Champion Outstanding Award and Asia Big Idea Chair Champion Merit Award. 

To revel in the endless possibilities brought on by 5G, CSL Mobile and Verizon Media joined hands to host the city’s first immersive 5G VR media event that featured memorable events from Hong Kong’s past, plus a meet-and-greet with Verizon Media’s leaders from around the world. Mr. Bruce Lam, Managing Director of consumer mobile from CSL Mobile Limited says, “5G is becoming much more mature with extending 5G coverage throughout Hong Kong right now.  Inspiration and education are, therefore, paramount in not only convincing them to make the jump to 5G, but also see CSL Mobile as the market leader. The partnership between CSL Mobile and Verizon Media was a true success, with the branded content hub reaching over 2.8 million pageviews, leading to 139% increase in new website visitors to csl’s 5G website.” 

AXA Hong Kong took home 4 awards, including the Hong Kong Big Idea Chair Champion Merit Award, Best Branded Content Campaign Outstanding Award, Best Video Strategy Outstanding Award, and Best Partnership Strategy Merit Award for their “Ask Dr Chiu” content series.  Leveraging their in-house Chief Medical Officer, AXA has published over twenty articles, eight videos and two live broadcast programmes to educate the general public on health and hygiene during the outbreak of COVID.  Relevant contents were developed according to the development of the pandemic, covering topics like prevention, myths and mental wellness tips to address the public concerns and to demonstrate their professionalism and their expertise in health and protection. Ms. Andrea Wong, Chief Marketing and Customer Officer of AXA Hong Kong and Macau says, “At AXA, we are committed to protecting what matters to our customers and the community. The COVID pandemic was an unprecedented event and we understand that people needed support and guidance. We are very pleased that our timely and useful content has effectively reached and supported nearly 120,000 viewers during the two live broadcast events, while the ‘Ask Dr Chiu’ articles garnered over 650,000 page views during this difficult time. We will continue with our mission to be a true partner to our customers and to stand by and support our community.”

Finally, Hong Kong Big Idea Chair Champion Merit Award winner Bupa (Asia) Limited was crowned winner of 5 awards namely the Best Acquisition Campaign Outstanding Award, plus merit recognitions for Best Branded Content Campaign, Best Video Strategy and Best Native Ad Campaign. Its branded content campaign launched in partnership with Yahoo’s BetterMe took a soft approach that turns the concept of insurance from a protection during rainy days into a necessity in different lifestages through editorial and micro-films themed around companionship, trust, friendship as well as love during times of woe. Mr. Jimsun Lui, Marketing Director from Bupa (Asia) Limited, says, “We wished to add a soft, lifestyle-oriented angle to something as technical and practical as insurance to reach the group of younger audience, and Yahoo’s BetterMe has long been reputable for its heartfelt stories among the younger generation. This campaign was launched with a great success, drawing more than four million eyeballs with over 560 total engagement.”

Originating from Yahoo! Inc., the Asia Big Idea Chair Awards is a leading event which has travelled around the world, and was launched in Hong Kong in 2009. The Asia Big Idea Chair Awards celebrates all the remarkable advertising campaigns and ideas on Verizon Media in Asia throughout the past year.

For the full winner list, please visit the official website: https://yahoo.digitaladvertising.com.hk/bicawards/2020/ 

CSL Mobile’s 5G launch campaign swept home seven awards including the Hong Kong Big Idea Chair Champion Outstanding Award, Best Innovative Experience Outstanding Award, and Asia Big Idea Chair Champion Merit Award.

AXA Hong Kong and Macau took home 4 awards, including the Hong Kong Big Idea Chair Champion Merit Award and Best Branded Content Campaign Outstanding Award for their “Ask Dr Chiu” content series, which educates the general public on health and hygiene during the COVID outbreak.

Bupa (Asia) Limited was crowned the Best Acquisition Campaign Outstanding Award winner for its branded content campaign launched in partnership with Yahoo’s BetterMe.

[blogsim190]

Download Safari Mac Yosemite

Download Mac OS X Yosemite 10.10.3 latest free latest standalone offline bootable DMG image. The MacOS X Yosemite 10.10 is a very powerful operating system for Macintosh with better stability, security, and compatibility features.

Mac Os Yosemite Iso Download

Download Safari For Mac Yosemite

Yosemite For Mac

Safari Download For Mac Yosemite

Yosemite Download Free

Mac OS X Yosemite 10.10.3 Review

Apple’s OS X Yosemite is a very powerful operating system providing support for all the latest devices and new features. It comes up with compatibility, stability, and security for your Mac. You can easily browse your photos by location and time, collections, and years. Navigate the library using Photos, Albums, Projects, and Shared tabs. Enhanced Photos with iCloud Photo Library to store videos and photos as well as access them from any device such as iPhone, Mac, iPad, and iCloud using the web browser.

Moreover, there are different easy to use editing tools to optimize the images with precise controls and adjustments. It also allows you to create professional quality photo books and bookmarking tools as well as new themes. Purchase prints in panoramas and new square sizes. In addition, there are over 300 Emoji characters with spotlight suggestions. Enhanced private browsing as well as increased security and stability in Safari browsers. Better wifi performance and connectivity greatly enhance the performance of the OS. All in all, it is a stable and reliable operating system for Mac.

More about the security content of Safari 8.0.2 for Yosemite, Safari 7.1.2 for OS X Mavericks and Safari 6.2.2 for OS X Mountain Lion is available in support documents here and here. The updates are recommended for all OS X Yosemite, Mavericks and Mountain Lion users as they contain improvements to stability and security. Steps to take to reinstall Safari: Remove Safari with Clean My Mac (or something similar, simply dragging it to the trash doesn't work) Ask a friend/colleague (someone you trust not to have adapted the file) to upload his Safari to a server or dropbox (or something similar) Download the just-uploaded Safari. Download Mac OS X 10. 5 Yosemite Official for Mac Free. Click on below button to start Mac OS X 10. 5 Yosemite Official Download for Mac OS X. This is completely Tested and Working Latest Version Mac OS App of Mac OS X 10. 5 Yosemite Official. It is offline installer and standalone setup for Mac OS X 10.

Features of Mac OS X Yosemite 10.10.3

Enhanced photos and iCloud features

Navigate library and access iCloud data

Intuitive editing tools and optimizing features

Create photo books with bookmarking features

More than 300 new Emoji characters

Enhanced Wifi performance and connectivity features

Bluetooth devices and connection features

Better screen sharing features

Technical Details of Mac OS X Yosemite 10.10.3

File Name: Yosemite_10.10.3.dmg

File Size: 5.8 GB

Developer: Apple

System Requirements for Mac OS X Yosemite 10.10.3

Supported Devices

iMac

MacBook Pro and Air

Mac Mini

Mac Pro

iMac

Mac Mini

Mac Pro

8 GB free HDD

2 GB RAM

Core 2 Duo or higher

Mac OS X Yosemite 10.10.3 Free Download

Download Mac OS X Yosemite 10.10.3 latest version standalone bootable DMG image by clicking the below button. It is a very powerful Mac operating system with various enhancements and new features. You can also download Mac OS X Yosemite 10.10.5

For Latest Premium Android APK Visit www.allapkworld.com

Pro Tech Tip: Did you know you can now access and experience your windows desktop/applications on your Mac OS also with supreme citrix xendesktop from CloudDesktopOnline at an affordable citrix xendesktop pricing powered by Apps4Rentwith 24*7*365 days top-notch technical support.

Freeware

macOS

63.9 MB

108,624

The best browser for your Mac is the one that comes with your Mac. Safari is faster and more energy efficient than other browsers, so sites are more responsive and your notebook battery lasts longer between charges. Built-in privacy features are stronger than ever. It works with iCloud to let you browse seamlessly across all your devices. And it gives you great ways to find and share your favorites. Put it all together, and no other browser offers such a rich web experience.

Other download links:

What's New:

Safari 14.0 introduces new features, even faster performance, and improved security.

New tab bar design shows more tabs on screen and displays favicons by default

Customizable start page allows you to set a background image and add new sections

Privacy Report shows cross-site trackers that are being blocked by Intelligent Tracking Prevention

Removes support for Adobe Flash for improved security

Longer battery life and faster performance.

With a blazing-fast JavaScript engine and energy-saving technologies, Safari is a faster, more enjoyable way to explore the web.

Browse longer. Watch more.

Safari is engineered specifically for Mac, so it takes advantage of the powerful technologies built into every one. And Safari now offers native support for Netflix. So compared with Chrome and Firefox, you can browse for up to two hours longer and watch Netflix videos up to three hours longer.

Faster than Chrome and Firefox.

Browsing with Safari is blazing fast thanks to advanced JavaScript engine optimizations that make websites and web applications feel snappier.

Defending your online privacy and security.

Privacy and security aren’t just something you should hope for — they’re something you should expect. That’s why features to help protect your privacy and keep your Mac secure are built into Safari. For example, it’s the only browser to offer DuckDuckGo — a search engine that doesn’t track you — as a built-in option.

Surf seamlessly across all your devices.

Not only does Safari come on every Mac, it comes on every iPhone, iPad, and iPod touch, too. And thanks to iCloud, your passwords, bookmarks, history, tabs, and Reading List are always up to date no matter which device you're using.

Discover something great. Then share it just as easily.

Safari makes it simple to find and enjoy the best of the web. And we've made it easy to share what you find with others.

Spotlight suggestions.

With Spotlight built into every Mac, you’re never far from the information you want. As you type in the Smart Search field, Spotlight suggestions display results from sources like Wikipedia, news sites, Maps, iTunes, movie listings, and more.

Share menu.

Share anything you come across on the web without leaving Safari. Just click the Share button, then choose how you want to send it off. Use Mail, Messages, or AirDrop. Tweet or post to Facebook. And even add comments and locations. A single sign-on sets up sharing to Facebook and Twitter, so you only need to log in once.

Shared Links.

Shared Links is the best way to see what’s up on the web. When you’re in the mood to read something new, quirky, or cool, open Shared Links in the Safari Sidebar, where you can view links from people you follow on Twitter and LinkedIn. You can scroll seamlessly from one story to the next, no clicking required.

What's New:

General

New Features

Added Desktop-class Browsing to Safari for iPad. Safari for iPad displays the same desktop websites as Safari for macOS, and provides the same capabilities. In addition it has more keyboard shortcuts, a download manager with background downloads, and support for top productivity websites.

Added opt-in dark mode support for websites in Safari for iOS.

Added support for aborting Fetch requests.

Authentication and Passwords

New Features

Updated Safari to prompt the user to change weak passwords when signing into a website. Requesting a password change uses the well-known URL for changing passwords, enabling websites to specify the page to open for updating a password.

Added support for FIDO2-compliant USB security keys with the Web Authentication standard in Safari on macOS.

Added support for Sign in With Apple to Safari and to WKWebView.

Security and Privacy

New Features

Added a permission API on iOS for DeviceMotionEvent and DeviceOrientationEvent.

Changed the behavior for third party iframes to prevent them automatically navigating the page.

Updated Intelligent Tracking Prevention to prevent cross-site tracking through referrer and through link decoration.

Improved the privacy of local WebRTC data connections with mDNS ICE candidates.

Increased the security for WebKit sandboxes on iOS and macOS.

Layout and Rendering

New Features

Added support for one-finger accelerated scrolling to all frames and overflow:scrollelements eliminating the need to set-webkit-overflow-scrolling: touch.

Changed the default behavior on iPad for wide web pages with responsive meta-tags that require horizontal scrolling. Pages are scaled to prevent horizontal scrolling and any text is resized to preserve legibility.

Added support for CSS conic gradients.

Performance

New Features

Reduced the initial rendering time for webpages on iOS.

Added automatic support for Fast Tap to desktop websites on iPad.

Reduced load time up to 50% for webpages on watchOS.

Reduced the amount of memory used by JavaScript, including for non-web clients.

Improved the MotionMark graphics performance benchmark score by 10%.

Web API

Mac Os Yosemite Iso Download

New Features

Added support for the __Secure- and __Host- cookie prefixes in beta 3.

Improved iPad hardware keyboard support for websites including focus navigation and scrolling with the arrow keys.

Added support for the Pointer Events API enabling consistent access to mouse, trackpad, touch, and Apple Pencil events.

Added support for the Visual Viewport API for adjusting web content to avoid overlays, such as the onscreen keyboard.

Added support for programmatic paste with user consent to Safari for iOS.

Updated editing callouts to avoid in-page controls.

Added intelligent whitespace to editable WebViews and editable areas of webpages.

Payment Request API

New Features

Added support for Apple Pay on the Web to WKWebView. Note that using script injection APIs, such as WKUserScript or evaluateJavaScript(_:completionHandler:)disables Apple Pay for that view.

Media

New Features

Added support for the decodingInfo() method of the Media Capabilities API for checking supported codecs, efficiently supported codecs, and optional codec features including alpha.

Added the ability to Safari for macOS to share your screen with others using only web technologies. Plug-ins are no longer required.

Updated Safari for iPad to support Media Source Extensions.

Added support for the navigator.mediaDevices property of the Media Capture and Streams API to SFSafariViewController.

Resolved Issues

Transparency in video with an alpha channel now works correctly for all supported video formats.

Safari App Extension API

New Features

Added an API for page navigation notifications.

Added support for associated Safari App Extensions receiving blocked content notifications from Content Blocker Safari Extensions.

Web Inspector and Tools

New Features

Download Safari For Mac Yosemite

Added Safari WebDriver to iOS.

Added importing and exporting of recorded timeline data.

Added the CPU Usage Timeline for analyzing and improving the power efficiency of websites.

Added the Audit tab for running tests against web content including a built-in accessibility audit, importing and exporting results, and creating custom audits.

Added the Changes sidebar in the Elements tab to track CSS changes in the Styles sidebar.

Added the Device Settings menu to override developer-related Safari settings when Web Inspector is connected to an iOS device.

Added a Security tab to the resources view of the Network tab to review certificates and TLS settings.

Increased the performance of Web Inspector for large sites.

Removed Features

Yosemite For Mac

Removed support for WebSQL.

Removed support for Legacy Safari Extensions.

Disabled -webkit-overflow-scrolling: touch on iPad. All frames and scrollable overflow areas now use accelerated one-finger scrolling without changing stacking.

Disabled frame flattening on iOS. Frames now render in the same way as a desktop browser.

AuthenticationServices Framework

Safari Download For Mac Yosemite

New Features

Added ASAuthorizationController to implement Sign In with Apple and to use a system-provided sign-in account picker for accounts stored in iCloud Keychain.

Added ASWebAuthenticationSession to the SDK for macOS.

Added support for using web browsers other than Safari to ASWebAuthenticationSession on macOS. For more information, see ASWebAuthenticationSessionWebBrowserSessionManager.

Software similar to Safari Browser for Mac 4

Yosemite Download Free

121 votes

Opera GX is a special version of the Opera browser built specifically to complement gaming. The browser includes unique features to help you get the most out of both gaming and browsing.

Freeware

Windows/macOS

28 votes

Bringing together all kinds of awesomeness to make browsing better for you.

Freeware

macOS

30 votes

Chrome combines a minimal design with sophisticated technology to make the web faster, safer, and easier.

Freeware

macOS

[jimmysrinet]

32 DIGITAL MARKETING TRENDS SMALL BUSINESS AND THE GLOBAL COMMUNITY SHOULD KNOW

COVID-19 pandemic has contributed to much expansion and innovation in digital marketing.

COVID-19 pandemic has given new heights to digital marketing and small, medium, large and multinational corporations using the digital media platform to promote their products and services.

Digital marketing is the element of marketing that utilizes the internet and online-based digital technologies like computers, mobile phones, digital media, and other online platforms to promote products and services.

Artificial intelligence, data-driven marketing, and voice search engine optimization ( VSEO), and in the market position innovative digital marketing trends are among the top priorities for most business owners in 2021.

In this time businesses small or large must adopt these rapidly evolving changes in digital marketing so that businesses can stay competitive in this fast-changing world.

40 Digital Marketing Trends in 2021

1) Personalization

Personalization means personalized content, products, emails, etc.

2) Conversational marketing

Conversational marketing serves a one-to-one, real-time engagement between marketers and customers but it is all possible because of artificial intelligence.  

3) Chatbots

Chatbots will still be a vital part of digital marketing in 2021 and it is also an AI-based technology that uses instant messaging to chat in real-time, day or night with customers or site visitors.

4) Programmatic advertising

Programmatic advertising is work with the support of artificial intelligence and programmatic advertising concerns taking help of AI to automated ad buying so marketers or business owners can target more precise audiences.

5) Artificial intelligence

Artificial intelligence is transforming the face of marketing and AI technology will help to maximize and speed up many different marketing tasks, improving customer experiences, acquiring market share, and driving conversion.

6) Social video marketing

Social video marketing is an element of an integrated marketing communications plan designed to increase audience engagement by social activity around a given video.

7) Voice search and smart speakers

The increasing use of voice search has made it important for companies to rethink their digital marketing strategies in 2012.

8) Micro-moments

A micro-moment is an intent-rich moment when a person turns to a device to act on a need to know, go do or buy.

9) Visual search

Visual search is a kind of platform that offers online shopper types of their search query using a few words and modern visual search technology uses AI to understand the content and context of these images and return a list of related results.

10) Social messaging apps

Social messaging apps like Facebook, Whatsapp, Wechat, QQ Mobile, Snapchat, Telegram, etc are very much useful in 2021 for marketing, promotion, image building, and development of market share.

11) Influencer marketing

Influencer marketing is a type of word-of-mouth marketing that focuses on using key leaders to amplify business brand messages to a larger market.

12) Social commerce and shoppable posts

Social commerce and shoppable posts with e-commerce and social media both growing dramatically and brands are using two together to uplift opportunities for sales.

13) Browser push notifications

Browser push notifications are on the rise, with 85% of online stores using them last year and getting traffic to their businesses.

14) Social media stories

The social media stories concept introduced by Snapchat with the concept of “My Story” after then Instagram and Facebook stories were introduced and then YouTube unveiled their own story format “Reels”.

15) Quantum computing

Quantum computing is a new technology that is based on quantum physics theory.

16) Blockchain technology

A blockchain is the easiest of terms, a time-stamped series of immutable data records that are managed by a cluster of computers not owned by any single entity.

17) User generated content( UGC)

User-generated content is a practice in which marketers encourage the audience to share unique content by offering them an incentive like a discount etc.

18) Progressive wave apps

Progressive web apps are websites that work as mobile apps and these apps offer the functionality of native mobile app-fast load times, push notifications, working offline, utilizing devices, etc.

19) Growth of geofencing

The growth of geofencing is not new and much popularized in the world.

Geo-fencing allows real-time focusing based on a user’s location.

20) Augmented reality

Augmented reality is an interactive experience of the real-world environment and it has great popularity.

21) Omni-channel marketing

Omnichannel marketing is the practice of marketing across multiple platforms like social media, apps, email, and blogs to connect with audiences on more touchpoints.

22) Interactive content

Interactive content like quizzes and polls, Embedded calculators, Augmented reality ads, 360-degree videos are growing rapidly and will surely influence the world in 2021.

23) Big data and deep learning

Big data is a collection of data that is huge in volume and this data with such a large size helps businesses in terms of data.

24) Automation

Automation is the creation and application of technologies to produce and deliver goods and services with minimal human intervention.

25) Google ads and smart bidding

Google ads and smart bidding technology will help the business to grow organically in 2021 and paid advertisement will be the most trusted force in 2021.

26) Social media marketing

Social media marketing will be more powerful and vital for businesses in 2021 and will be required at the top level.

27) 5G technology

In a world gone mad for mobile, arguably one of the most significant digital marketing trends of 2021 is the dawn of 5G technology or the fifth generation of mobile technology.

28) Website security

Website security is the major concern of visitors when they visit a website and website security will be key digital marketing trends in 2021.

29) Long-form content

Long-form content will be extremely desirable in 2021 so that audiences can read the content in-depth and acquire knowledge about the topic.

30)  Voice marketing funnels

Voice marketing funnels like voice search with help of mobile and mobile have an extreme level of popularity in this world and people have so much fantasy for smartphones.

31) Branding

Branding is all about building trust and a positive belief system in brand and branding is more than anything in the consumer buying process and branding will be key in 2021.

32) Neuro-marketing

Neuromarketing is a strategy that analyzes measurements of a person’s brain activity and nervous system to determine which types of content they find engaging.

Conclusion

Finally, I will recommend staying competitive in 2021 and adopt technology the help in the expansion and development of business.

Change management and acceptance of every short of opportunities must be analyzed and utilize tactically.

https://jimmysrinet.com/?p=1370

[suncodellc]

Top Digital Marketing Trends in 2021 From Your Digital Marketing Agency Miami Style

Quite a year the one we’ve had this 2020! It’s clear that it’s been a year of hurdles, endurances, and change. Wildfires, killer wasps, declassified UFO videos from the Pentagon, presidential elections, Covid19… The US (and our beloved Miami 305 scene) has surely been kept busy! We certainly have gone through a lot and most likely will need to adapt to a near future where digital will be more relevant than ever. The question is: Are you ready up to it?

PPC Digital Marketing scene will definitely become a fiercer battlefield. In a future with more businesses and brands going digital, one can only expect to encounter higher competition, costs and disputes for achieving that valuable lead or potential customer you’re going after. Regardless if everything comes back to normal later on, we should adapt to this new scenario in a way that we’re set up not just to survive, but to thrive.

This means that we should all, regardless of our expertise and industry, be flexible and able to swiftly adapt to changes. As many services and organizations are going digital, and having identified some trends among some of our customers’ industries, we’ve pretty much have some ideas as to where we’re going and how we should be dealing with our digital marketing services this upcoming year. Here’s what we’ve found and how we should be approaching each strategy.

An Increase in Social Media Usage

People will be spending more time than ever on their screens. And not just because of Zoom meetings, but because they’ll want to connect with others as their worlds go more digital. With everything going on along with social distancing, people are turning more to social media to either connect with their friends and family, or to have a small getaway moment from their four wall confinements. According to The New York Times, there was a usage spike of 27% for platforms on Facebook and over 40% Instagram (Instagram Live), along with an increase of about 15% for teen favorite TikTok. This trend may very well last until everything goes back to normal and people may go out and interact safely.

The Explosion of TikTok

Yes, yes, yes… We know it’s under attack by the Trump administration. But like it or not, TikTok has seen incredible growth over the past few months, fueled mainly due to the lockup and luring in Gen Z and Millennials alike. With over 300 million app installs, TikTok has quickly become a force of nature on the social media environment, and definitely a place to be if you’re looking to target the young demographics (If they manage to come out alive eventually).

But why has it become so popular? Maybe it’s the strong appeal for fluid short video format it employs to deliver content, or the fact that people see it as the “new trendy thing”. Or, it could perhaps be its complex and intuitive algorithm that “learns” user preference and keeps him/her locked to the screen as it fluidly delivers attractive content over and over again, improving itself as it gathers data points from them.

Whatever reason it may be, if it manages to survive and a deal is finally struck between Oracle and Walmart, brands will without a doubt need to establish presence (If they still haven’t already) in order to jump in the trend and become relevant on the already vibrant playing field.

AI and Programmatic Will Continue Making a Difference

AI tools and automation has upped the competitiveness on the digital marketing field (and many other industries as well), as they take away the guesswork and provide a more detailed and computational powered data analysis. This enables marketers come up with better strategies and better decision making when trying to execute a campaign.

All this is achieved thanks to machine learning, which fuels campaigns and increase ROI by creating more effective customer touch points, doing so at incredible speeds by automating processes that were once dependent on humans. Whether it’s for ad buying or real time bidding, influencer identification for targeting engagement, fake follower detection and for identifying the most profitable pathway for any required outcome, AI enables large data and adapts itself based on real time input to deliver powerful solutions for customers and marketers alike.

The marketing field is constantly evolving, where professionals are now required to use and understand such leveraging and powerful tools. No, marketers aren’t going anywhere (for now) as machines do not possess the human element that makes us unique and that makes us connect and make instant “click” with one another through empathy, storytelling, or any other feeling that we’d like to inspire or transmit. But hey, these tools are becoming more and more sophisticated with every passing day, and 2021 may very well bring more surprises up its sleeve.

Watch Out For Cancel Culture!

Cancel culture is, put simply, being targeted for boycott and socially shamed by siding with, or even staying clear, from political, social or even religious points of view, ideas, endorsements and opinions.

You might be living in a digital bubble if you did not hear about Facebook’s problems when it did not take action against so called “hate spreading messages”, or Goya’s struggle against democrats after it openly backed Trump for the upcoming election (And later got the first ever White House Oval Office Ad in history). Cancel culture usually gets you support from one side, and hate and boycott from the other. In a world that increasingly requires brands and organizations to side with X or Y point of view, you want to make sure you’re on the right end of this social media trend (or, if possible, stay clear and avoid), as consequences can be truly devastating for business if you’re not careful enough. A lack of audits on your marketing campaign automations, review gaps on marketing processes and a lack of personal touch to listen and understand your target audience will bring economic disaster from which it may be difficult to recover. Getting digital marketing as a service can really help, and our team at Suncode Miami can help with that.

2021 will certainly bring more complex challenges to the playing field, and staying proactive listening for the latest turmoils will be of the upmost importance. So the next time you search for “Digital Marketing Companies near me” or “digital marketing agency near me”, make sure they’re aware with everything going on with this rising trend. Constant audits, listening to your audience and staying clear when possible will be crucial to navigate whatever the raging seas bring your way.

Native Advertising

If you’re a fan of James Bond’s movies, you’ll notice there’s always a fancy watch and a fast ride associated with every film. The latest film features an incredible Aston Martin DBS Superleggera and a V8 Saloon, along with a fancy Omega Seamaster Diver 300m. This is what���s called native advertising, where brands bypass the intruding nature of conventional advertising.

web design agency - This practice is not anything new, as it’s been used by years by marketers. However, increasing competition for consumer attention and as more and more companies fight for a piece of market share, we are now bombarded by an endless amount of advertising, which is a huge turn off for your target audience and lead to scenarios where almost half of consumers actively seek for ways to block them entirely.

This is what makes native advertising so powerful. They’re discrete, they can’t be skipped of avoided and can transmit a powerful message by being endorsed, wore or used by a celebrity or influencer. This is definitely a trend that many brands are looking for to increase either awareness or even consideration to move products and services down the shopping cart and into their target audiences.

A higher inclination towards video consumption

While this is also something that has been gaining traction these past few years, platforms such as Youtube, TikTok and Twitch will become more and more relevant as consumer preference leans more towards video.

According to Mediakix social media and video platforms experienced surges during the lockdown, with Youtube experiencing a 20-30% surge in views, Tiktok becoming the most downloaded app ever with over 315 million downloads and an increase of over 30% in Twitch streaming. While these surges were attributed to the lockdown, the growth trend has been seen over the past few years, making it imperative for brands to establish presence and visibility.

The power of interaction and bonding with their favorite content creator or social community created among these platforms make them powerful game changers for the marketing industry. Whether it’s with native ads, video ads or influencer marketing, digital marketers need to keep a close eye at this increasingly dominant trend that will surely keep playing a decisive role on any marketing strategy.

2021 is right around the corner!

You think it’s too early to define what will work and what won’t for 2021? Think again! Preparing now (Or having a digital marketing agency in Miami) gives you a head start at what your business should be looking at and how to maintain a competitive edge among your competition, because whether we like it or not, this next year will be without a doubt as competitive as ever and will require the right tools, top skills and unparalleled marketing experience to be top-of-mind among the constant noise surrounding your target customer. Should you ever need a team of experts to help your company navigate all this, call us! We’ll help you go through and thrive with our top-notch digital marketing agency Miami style

About Us

At Suncode Miami, we leverage our business knowledge and Digital Marketing, web design miami and Branding expertise to offer wholistic solutions to meet your business objectives and needs. Our team becomes your proactive business partner, where we dig and immerse ourselves into your brand, products, services, and customers to develop tailored solutions that will deliver real value and yield high ROI over your investment. Let us help you create a digital system that will propel your organization and bring continuous business for both today and tomorrow.

[mbaljeetsingh]

8 React.js Project Ideas to Help You Start Learning by Doing

One of the best ways to learn is by doing. But often developers struggle with the big question "what should I build?"

Here are 8 project ideas, complete with project briefs and layout ideas, to get you started learning by doing.

This is a preview of the free ebook 50 Projects for React & the Static Web. You can find the full 50 project ideas including these 8 at 50reactprojects.com.

Map Statistics Dashboard

Category: Business & Real-World

Create a map dashboard that shows statistics and geographic information about COVID-19.

Brief

Dealing with a global pandemic means that viruses like the Coronavirus impact the world differently based on geographic location.

Having a map with a breakdown of each country’s statistics is a useful way of being able to determine things like which countries have been impacted the most.

Level 1

The easiest way to see statistics country to country is to have a map that you can browse with each country’s statistics available next to that country. Create a mapping app that uses the disease.sh Coronavirus API to add markers to the map for each country along with the number of COVID-19 cases.

Level 2

While having the statistics for each country is helpful, it might be useful to be able to compare those statistics to the number of cases in the entire world. Add a statistics dashboard that shows the number of COVID-19 cases around the world as well as any other useful statistics from the API.

Level 3

Getting current statistics is a good way to understand the current state of the world, but how does that compare historically? Use the historical data API to show graphs on the dashboard that provide context to the growth and spread of the virus.

To Do

Create a new map app

Fetch API countries data

Add markers to map

Add statistics to markers

Fetch API global data

Create a stats dashboard

Add global stats

Fetch API historical data

Add graphs to map

Tutorials

Inspiration

Layout Idea

Map Statistics Dashboard Layout Idea

Musical Instrument

Category: Fun & Interesting

Create an interactive piano that you can use to play music with your keyboard.

Brief

Not everyone has the luxury of owning a musical instrument, but maybe those people have a laptop, phone, or tablet. Having a piano is a powerful way to let people play music even if they didn’t have the opportunity before.

Level 1

Using the browser and web audio APIs, we can create sounds that, when put together, can actually sound like music. Create a set of buttons that play notes of a scale when clicked.

Level 2

While not everyone’s played an instrument before, the concept and interface of an instrument like a piano is generally more intuitive than a bunch of buttons. Create a piano layout using buttons that work by either clicking the button or using the physical keyboard.

Level 3

We might have limited space in the browser, but there’s a wide range of notes, scales, and sounds an electric keyboard might be able to make with some added effects. Create effect toggles that change the sound of the notes when toggled on.

To Do

Create buttons

Play sound when clicked

Arrange notes in a scale

Create piano layout

Set keyboard events

Create effects layout

Toggle audio effects

Tutorials

Inspiration

Layout Idea

Musical Instrument Layout Idea

Blog

Category: Personal & Portfolio

Create a blog that you can use to share your career experiences and projects.

Brief

With any career, having a blog to share your experiences is a good way let people know what you’re working on and help others learn from your experiences.

It’s also a way to reinforce what you’ve learned so you can reference it in the future.

Level 1

To be able to share your experiences, you need a website structure that will allow you to create new content and manage existing content.

One way to do this is by creating markdown files that your website sources to create new pages and display the posts. Create a blog using markdown files as the content source.

Level 2

Having your content in markdown files is a good way to manage static content, but you might not want to have to edit code every time you write or edit a post. Integrate a content management system that allows you to add new content or edit existing with a nice user interface.

Level 3

If you’re sharing code on your blog, HTML natively supports the code and pre tags that help you format code in a readable way. But that doesn’t include syntax highlighting that helps improve readability. Integrate a syntax highlighter that makes code blocks more readable.

To Do

Create a blog

Add first static content

Source static content

Integrate CMS

Add code to content

Add syntax highlighting

Tutorials

Inspiration

Layout Idea

Blog Layout Idea

Notebook

Category: Productivity

Create a notebook app to add, manage, and organize a group of notes.

Brief

Taking notes is a great way to make sure we keep track of our thoughts or remember the important takeaways from a meeting. Being able to easily manage them and organize them is important for finding them later!

Level 1

The first requirement of a notebook is being able to take notes. This can be pretty simple to start, where really you need some sort of input that collects what you write and stores it somewhere for later. Create a form to add new notes and view them in a list.

Level 2

In order to find your notes later, you want some way of organizing those notes and a way to look them up. That includes adding categories or a tagging system as well as a UI to make searches from. Add the ability to tag or categorize notes and an input to search through them.

Level 3

Whether we realize it or not, we can find connections between our thoughts and more importantly our notes, where we can take advantage of that network of thoughts for our notebook. Add Roam Research-inpsired linking of notes to create a network of thoughts.

To Do

Create a form

Store new notes

List notes

Add tags or categories

Add note search

Add note network

Tutorials

Inspiration

Layout Idea

Notebook Layout Idea

Space Invaders

Category: Puzzles & Games

Create a space invaders spacecraft shooter game to shoot multiple waves of enemy ships.

Brief

Space Invaders is an arcade classic that puts you in a spacecraft up against an alien invasion. As you try to shoot them down, they’re firing back, and you only have a limited amount of protection before you’re open to being hit.

Level 1

The core part of the game is that you’re moving around a spacecraft trying to hit a bunch of aliens with your weapons. While there’s one of you, there’s many of them. Create a spacecraft that can move around and shoot aliens that are not moving.

Level 2

What makes the game tricky, is that the aliens are constantly moving. Every time they hit the edge of the play area, they drop down and speed up, getting closer to your ship. Add movement to the aliens going side to side on the play area. Every time the aliens reach one side they should drop down a level. They should also speed up at certain intervals.

Level 3

You’re on your own, but luckily you can get some protection. You have shields that you can hide behind that help protect you while they last. Create several shields in front of the player spacecraft that can take a limited amount of damage.

To Do

Create a new game

Create static aliens

Create a player spacecraft

Add spacecraft controls

Add spacecraft weapon

Configure alien damage

Make aliens shoot back

Make aliens move

Add alien intervals

Add shields

Tutorials

Inspiration

Layout Idea

Space Invaders Layout Idea

Framework Theme

Category: Tools & Libraries

Create a Gatsby theme that sets up a project with the Tailwind CSS framework.

Brief

As developers, we commonly have to do a bunch of similar steps any time we create a new project. But tools like themes let us abstract those steps and package them in an easy to use way that can work for any new project.

Level 1

Gatsby themes are a plugin-like system where we can take advantage of the Gatsby pipeline to share functionality as a package on npm.

This opens the door to really doing anything we would do in a Gatsby site, but making it reusable to any Gatsby site. Create a new Gatsby theme that, when used, creates a new a style guide page on any project it’s added to.

Level 2

The goal of themes isn’t just to create pages, but to add functionality that makes us productive. This includes things like frameworks and project configurations. Add a CSS framework to the Gatsby theme that lets the project it’s added to use that framework.

Level 3

Sometimes themes are better only as tools, sometimes it’s helpful to be opinionated. One way to add useful functionality to a CSS framework is to create stock components. Create reusable React components using the CSS framework that can be used in the project the theme’s added to.

To Do

Create a new theme

Add to example project

Create new style page

Add CSS framework

Use CSS in example

Create components

Use components

Tutorials

Inspiration

Layout Idea

Framework Theme Layout Idea

Webmentions

Category: Project Add-Ons

Add webmentions integration to a website that shows Twitter interactions with the website.

Brief

Social interaction is an impactful way to bring more of an audience and conversation to topics we write about.

Having something on a website shows that interaction can be helpful to both inspire people to want to get involved or let people feel like they can be part of it.

Level 1

In order to make use of Webmentions, a website needs to be configured with meta tags to provide information. Add the proper meta tags to a website and validate its use with webmention.io.

Level 2

The Webmentions API is a way to programmatically see connections in social interactions from a URL of your website. It lets you get the type of interaction and even the person’s profile avatar. Connect a website to Webmentions and add a list of social interactions to blog post pages.

Level 3

Now that the website is showing all of the interactions, there should be an easy way to join the conversation. Add a social link that, when clicked, creates a tweet with a link to the page.

To Do

Add meta tags to website

Validate meta tags

Connect to Webmention

Connect social to Bridgy

List interactions

Add tweet button

Tutorials

Inspiration

Layout Idea

Webmentions Layout Idea

Product Hunt

Category: Clones

Create a Product Hunt clone that lets people post a new product with ratings.

Brief

We all live for products, whether it’s our mobile phones or the apps we use on our laptops.

While there are tons of products in the world, it can be hard to navigate through the good and the bad. Tools like Product Hunt provide a platform to learn about new tools and get reactions and reviews from others.

Level 1

The most important part about learning about new products is the product itself. We want to know what the product is, what it looks like, and how it works. Create a page that lets you add a new product to a website with a title, picture, and description.

Level 2

When learning about products, reviews are a way we can trust a product before we purchase it. It helps us gain confidence in what we’re about to spend our money or time on. Add the ability for people to add reviews about each product.

Level 3

People love products, so there are tons of them in the world. There are way too many to try to sort through manually, so we need a mechanism to search and browse with. Add the ability to search products and browse by category.

To Do

Create product website

Create database

Add product form

Add product to database

Request product for page

Add review form

Add reviews to database

Add reviews to product

Add product search

Add product categories

Tutorials

Layout Idea

Product Hunt Layout Idea

More Projects

If you want more project ideas, check out 50 Projects for React & the Static web!

[michaelandy101-blog]

How to Succeed in Account-Based Advertising

New Post has been published on http://tiptopreview.com/how-to-succeed-in-account-based-advertising/

How to Succeed in Account-Based Advertising

Right now, Account-based Marketing (ABM) is the hottest B2B ticket in town — with 87% of marketers stating that it delivers better ROI than other marketing activities.

While for many people it may be a relatively new strategy, it has in fact been around for many years in different guises. In fact, you might’ve already heard the term as Key Account Management, Key Account Marketing, or Client-centric Marketing.

The objective of ABM is, quite simply, to treat one account as a market of one, i.e. to focus all your energy (and resources) on engaging, winning, and maintaining one named account.

Expanding on this, ABM has four underlying principles:

Client centricity and insight

Partnership between sales and marketing

Focus on reputation, relationships and, ultimately, revenue

Tailored programs and campaigns

Simple right? Well, the reality is that to justify this level of effort and resources the prize must be sufficiently large enough to warrant this expenditure. ABM therefore is best suited to complex, high ‘ticket price’ solutions with longer life-cycle sales, and where typically multiple stakeholders are involved.

Strategic ABM (one-to-one) and one-to-few (clusters of 15-20 accounts with shared commonality, i.e. vertical, industry, pain, challenge, etc.) have defined ABM for the last few years.

But there is a new ABM kid on the block who is shaking things up: one-to-many ABM.

The Rise of the ABM Tech Stack

One of the key reasons why ABM has become so popular and now forms a key part of any B2B marketing and sales playbook is the use of technology to automate and target those accounts (and individuals) you are looking to influence and convert.

The rise of one-to-many ABM programs targeting hundreds (and even thousands) of accounts has been largely possible due to the technological and data advances that are now available to B2B marketers.

Quite simply, one-to-many ABM would not have been possible several years ago.

Bev Burgess, one of the world’s leading ABM authorities, recently stated “One-to-many ABM now allows companies to have an ‘Always-on’ strategy to those accounts that are of interest to you'”.

What is Account-based Advertising?

The analogy most commonly used to describe the difference between ABM and Inbound Marketing is fishing with spears vs. fishing with nets. As the image below shows, ABM is the inverse of Inbound Marketing:

    Image Source

Account selection is the starting point. As such, being able, from the outset, to target named accounts and the relevant Decision Making Unit (DMU) within the account is the foundation of any successful Account-based Marketing program.

And this is where Account-based Advertising comes in. Account-based Advertising allows you to hyper-target and hyper-personalize digital marketing campaigns to these named accounts.

Simply put, account-based advertising means your digital advertising campaigns are highly focused and centered on only those accounts you wish to engage, penetrate, and win.

Account-based advertising allows you:

Amplify your digital advertising campaigns to increase the chances of winning a deal. Expanding your retargeting from the original website visitor to the wider DMU will increase your chances significantly.

We’re familiar with the large number of target account contacts involved in a decision making process (6-10 according to Gartner). Digital advertising allows you to reach and influence this wider important group.

Focus your marketing spend and drive higher ROI of your digital advertising budget by targeting those accounts that display intent signals.

How to be Successful with Account-based Advertising

Let’s take a look at what makes up a successful account-based advertising campaign.

1. Consider your account-based advertising options.

There are many digital advertising options available (and the number is growing). There are a large number of digital advertising partners and ABM platforms that can provide access to these channel tactics.

Ensure you carefully choose your tactics and channels, based on your marketing budget, messaging, and audience.

A) Programmatic Advertising

Many of us are familiar with this form of advertising. These advertisements are generated via cookie-based targeting and the advertisements appear natively in-channel, delivering a far more natural impact. The ads are served up on websites and apps through online platforms such as Google, Avocet, or AdRoll publication networks.

A subset of Programmatic Advertising allows you to target the actual device that conducted the search, as well. This is a step forward from traditional IP-based targeting, particularly in light of the explosion in remote working in the last few months which will undoubtedly continue for some time.

B) LinkedIn Paid Advertising

LinkedIn has become a major player in the digital advertising arena. They offer a (growing) number of formats and options for you to target the Accounts and/or Persona of interest to you:

Advertising options such as Sponsored Content allow you to deliver content to the LinkedIn feed of members beyond those who are following you or your company — which enables you to target specific prospects within target Accounts. The important benefit is specific content can be delivered at-scale.

Additionally, LinkedIn paid advertising allows you to test different ad units depending on the campaign objectives, which stage of the funnel to which you’re looking to promote, and the scale of the tactic/channel.

C) Content Syndication

This is a common awareness stage tactic you might use for one-to-many ABM to promote your content across a wide B2B content syndication network of websites, blogs, social media, etc. (To learn more about how to syndicate your content, take a look at Content Syndication: What It Is & How to Do It Successfully).

D) Retargeting

We’re all familiar with retargeting, although we may not know it. Did you ever notice that ads appear related to your recent searches when you’re reading your favorite blog content or perusing Facebook? This is thanks to retargeting.

Retargeting is a feature that lets you customize your display ads campaign for people who have previously visited your site, and tailor your ads (using dynamic retargeting) to these visitors when they browse the web and use social media apps.

The key here is not to tire your audience with the same ads but to constantly refresh and always be relevant to your audience.

2. Keep your audience and persona top-of-mind when personalizing content.

Data-backed buyer persona research is the foundation of any ABM campaign and this is certainly true with any digital advertising campaign that accompanies it.

Personalization is key. Desk research and in-depth insight reports will shine a light on the account and the industry to which it belongs. Further research into the DMU and named individuals within the account will inform your messaging and digital advertising strategy.

Keeping your audience in-mind will ensure your content resonates.

Remember that your message will be read by human beings who are facing specific challenges, so make it a priority to understand their pain points and challenges.

Always ensure that your message is empathetic, builds rapport, and focuses on how you can help solve their challenges — rather than how great your business is.

Putting your personas at the heart of your campaign strategy will help you see success with your Account-based advertising campaign. Always review which of your previous campaigns have resonated strongly with your audience — what content formats and language do they respond to best?

3. Make your messages as relevant as possible to your target audience.

With an ABM one-to-one campaign, you should research the target company in detail to make sure your messaging is as relevant as possible, speaking to both the challenges of the persona and the organization at-large. With a one-to-few program, you might customize the message by industry vertical or sales challenge.

Even at the one-to-many level, consider how you can add light-touch personalization and keep it relevant. Review whether the advertising tactic/channel you choose enables you to add some helpful personalization tokens, including first name, last name, company name, job title, and industry.

As a general rule, it’s best not to get too carried away with the number of CTAs you use. Rather than presenting users with a short message and five CTAs, start by compelling them to take the most important action first (such as downloading an ebook) and then stagger the additional options using the sequence to ensure there’s enough context around each offer. The ‘ask’ should be crystal clear!

4. Consider your searcher’s intent and use the right keywords to match it.

Intent data can provide valuable insights to help you ensure that you target only those Accounts that are in an active buyer’s journey. The image below illustrates the process to narrow down an initial ‘in-house’ Target Account list by a) looking at your first party data — who is engaged with your brand? and b) using intent data to see which Accounts are in an active buyer journey.

This intersection of first and third-party data is the sweet spot and where your Account-based Advertising can be deployed at will.

Equally, when it comes to the topics and messaging you’ll be sharing, intent data can ensure they will resonate with your intended audience. What keywords are they trending around and does your messaging answer the questions they’re actively trying to solve?

Image Source

Work any relevant keywords into your sequence … without going overboard with buzzwords, of course!

Even though your audience may be trending around multiple topics, it’s best to keep your messaging focused on just one topic to avoid confusion. This ad format works especially well when you have multiple assets around a single topic — for instance, an ebook, video, and blog article. This enables users who aren’t ready to convert yet to explore some of your other content and increases your brand awareness within the audience.

Top tip: If you only want users to take a single action, then consider using LinkedIn InMail messaging or a Sponsored update, instead.

It’s All In Your Hands

Account-based Marketing is clearly here to stay, and more and more organizations will adopt or expand their existing ABM programs.

Data and technology now open up a myriad of opportunities to B2B marketers to deliver a hyper-personalized experience that will only increase as new ways are discovered to seek out and target the accounts you wish to win or grow. Account-based advertising will be a thrilling area to watch over the coming months and years.

Source link